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Hot Takes

Breaking: Apple enters the PC market with direct sales on its website

Philippe MEDA

Philippe MEDA

27 Mar 2025
Breaking: Apple enters the PC market with direct sales on its website
Photo by Markus Winkler / Unsplash

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While the rest of the tech world is doubling down on AI—and remember, I remain highly skeptical, especially when it comes to consumer markets—Apple has mostly unveiled transparent buttons for the Mac and windows for the iPad. Perhaps they’re quietly preparing a major comeback, treating this as
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7 Principles to survive as an early-stage deeptech startup

7 Principles to survive as an early-stage deeptech startup

1. It's always the customers' problem The most common — and costly — mistake deeptech founders make? Believing that their tech roadmap is the business. It’s not. You're tech won't sell itself, and despite what you think, no one will see your brilliance out
Philippe MEDA 02 Jun 2025

What is the ROI of an innovation program?

The ROI of an innovation program in a high-uncertainty zone is not about predicting where the next big success will be. No one can do that. It's about having enough options to be several steps ahead, no matter what happens. And being able to activate them quickly. At
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