Breaking: Apple enters the PC market with direct sales on its website

Last year, I was expressing clear doubts about the interest of Apple Vision Pro: Still no clear use case, still no precise demographics. That tech enthusiasts will buy it makes no doubt, but they are called innovators and early adopters for a reason: they're not the core market.

In terms of innovation, the only remotely interesting announcement from Apple's yesterday's keynote was certainly a first concrete AI application. I'm referring to live translation via AirPods paired to an iPhone. If you missed it (or didn't bother — as I nearly did)