Breaking: Apple enters the PC market with direct sales on its website
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Why I'm not writing a business book
It took me a while, about three to six months, but I decided not to write a business book. So let me back up a little bit. The idea of writing a book has been a few years in the making, and I didn't really pursue it actively,
“If you are competing on price, then maybe you don’t have a business.”
(Amjad Masad, CEO Replit)
Down-Selling vs. the low-cost trap: Does Apple get it?
Apple is rumoured to develop a lower-cost Mac laptop, expected to launch in the first half of 2026, aimed at students and budget-conscious users who currently choose Chromebooks or entry-level Windows PCs. To keep the price below its traditional Mac lineup, the alleged new model will use a slightly smaller