How to get from insight to market in a complex, sometimes chaotic, fast-moving world.
Beginner
Here is an interesting bit of news today if you want to understand better how digital platforms tick: following up on Netflix, YouTube (Google), and Spotify won't lift a finger to help Apple launch their new VisionPro mixed-reality headset next month. YouTube, Spotify, and some other popular apps
Strategy
After about 25 years in various positions, I'm still surprised that executive teams would consider that taking customers hostage (politely referred to as 'locking in') would be a sound strategy. I cannot count the number of persons I've met and sometimes work with that
Strategy
If you think about it, the very notion of segmentation is quite weird. Market segments are supposed to be specific sub-groups of customers sharing some common traits or qualities that will behave the same in regard to your product. It's convenient for marketers as it makes their work
My discussion about China's rise as a leading tech and industrial superpower is not new. Bundled with this discussion is the fact that the way Chinese companies compete with European and American incumbents is complicated as they don't see markets as if they were lagging twenty
Newsletter
For those of you, my readers, who are innovation actors in long-cycle markets, corseted by heavy regulations, strained by massive capital investment and precarious R&D projects, the way the defense market might be reinvented as we speak is a fantastic template to organize your own disruption. And the
Strategy
As someone working in the healthcare market, as well as tech gadgets and luxury regularly, I couldn't help monitor the rise of fitness trackers for many years, well before the birth of the Apple Watch. Tech fitness has always been a glorified collection of gadgets at the intersection
Weak Signals
Seth Godin was probably the first business author I read during my MBA who didn't feel like a theoretical physicist trying to build Ikea shelves. Although he could be blamed for the occasional airport literature, he's a brilliant raconteur capable of expressing complex ideas with brilliant
Strategy
I always found quite lazy the view on how Kodak failed despite inventing itself digital photography and even accurately predicting the rise of this market. I'm not going to try and convince you their 1990s management team were visionaries, either. But there is a fine line in the
A recent LinkedIn post reminded me of an old book that was written back in 1977 about luck by Max Ghunter: The Luck Factor. And I'll be the first to admit such books are mostly wishful thinking if not plain crap. But Max, who was a Swiss banker
Newsletter
This week we'll discuss the different types of strategic moats a business can build to protect itself from competition. We'll see why AI might bring in a new disruptive way to building business moats. A way that very few will be able to afford and that might change business forever.
Strategy
This is an updated version and translation of "De l'utilité des predictions invariantes" written back in August 2008.
Technology
If you've been following me, you know I have been pointing out how Apple has been steadily shifting to become a service company for years. In that regard, iPhone sales that seem so critical to run-of-the-mill analysts are admittedly less and less critical as Apple has pretty much