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Innovation breaks the laws

Philippe MEDA

Philippe MEDA

11 Feb 2015

When you deal with innovation, it’s always difficult to remember that conventional business acumen will fail you. Even at the massive scale of Apple, in 2015.

Jean-Louis GASSÉE

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🟢 The fundamentals of opposable marketing

🟢 The fundamentals of opposable marketing

I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
Philippe MEDA 16 May 2022
Tech social responsibility and guns

Tech social responsibility and guns

The raging debate among geopolitics couch-arm experts here and on Twitter is should the GAFAM disconnect Russia? I myself have no clear answer to this question, but I see three points worth balancing: 1. To my knowledge, the U.S. government cannot impose these companies out of specific markets unless
Philippe MEDA 01 Mar 2022
Virgin Hyperloop is dead

Virgin Hyperloop is dead

Hyperloop doesn’t seem to go anywhere and is now shifting from a consumer-oriented project to B2B supply-chain. I’m talking about the Virgin copycat, but chances are that the original flavor will get there too (Musk just has deeper pockets). Virgin Hyperloop switches focus from passengers to cargo as
Philippe MEDA 28 Feb 2022

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Crafting innovation strategies for Europe's current and future market leaders.