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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

Google doesn't know what's the point of its consumer AI tools

Google doesn't know what's the point of its consumer AI tools

Imagine you're one of the most advanced companies worldwide on AI technology and, at the same time, one of the largest, richest businesses on the planet with near infinite money for marketing and running ad campaigns. What would you pick as the perfect consumer use case for your

A clear memo for the EU: the US economic cold war is not only with China

A clear memo for the EU: the US economic cold war is not only with China

A recent statement from Meta to Axios adds up to previous statements from companies like Apple regarding Europe: Meta plans to incorporate expansively the new version of its AI tools, which can reason across video, audio, images, and text (multimodal models), in a wide range of products, including smartphones and

Don't listen to your customers (look into their fridge)

Don't listen to your customers (look into their fridge)

A recent and interesting story from Wired illustrates a core principle of non-incremental innovation: don't listen to your customers. How to Get Rich From Peeping Inside People’s FridgesForget the S&P 500. Look at the ice cream. This investor visits homes around the world to see

Apple Intelligence won't 'just work' because of better AI

Apple Intelligence won't 'just work' because of better AI

I've probably had a growingly negative opinion about Apple these last years, but I'd be ready to bet that Apple Intelligence (Apple's rebranding of AI) will underwhelm. My core experience is that companies don't solve strategic positioning and a lack of innovation

A fair point about implementing AI in your organization...

A fair point about implementing AI in your organization...

Most organizations cannot ship the most basic applications imaginable with any consistency, and you're out here saying that the best way to remain competitive is to roll out experimental technology that is an order of magnitude more sophisticated than anything else your I.T. department runs, which you

Nike should be your role model to innovate in China

Back in 2021, China accounted for more than 20% of Nike's worldwide sales. Fast-forward to today, and sales have steadily eroded below 15% without hope of recovering in the next few years. The reasons for this seemingly irreversible decline might be numerous, but at the core, it'

Apple is playing a dangerous game of chicken with Europe

Apple is playing a dangerous game of chicken with Europe

Apple's new AI features, known as Apple Intelligence, along with updates in iOS 18, iPadOS 18, and macOS Sequoia, will seemingly not be available in the EU this year due to regulatory challenges. Apple is playing a dangerous game of chicken with Europe and has tagged the company