You’re not a startup…

You’re not a startup…
you’re not a startup

You’re not a startup, you’re a headline filler for tech journalists chasing tomorrow’s jargon.

You’re not a startup, you’re a branding token for cities desperate to look alive.

You’re not a startup, you’re a stage prop in the theatre of corporate innovation-washing.

You’re not a startup, you’re a photo op for politicians hunting votes in entrepreneurial camouflage.

You’re not a startup, you’re a checklist item in a labyrinth of European subcommittees.

You’re not a startup, you’re a credit risk wrapped in a pitch deck bankers don’t speak.

You’re not a startup, you’re a tax write-off for retirees who swapped their Porsche dreams for cap tables.

You’re not a startup, you’re a calculated gamble on a VC’s roulette wheel of market bets.

You’re not a startup, you’re a name on a spreadsheet of event planners peddling cheap booths and empty exposure.

You’re not a startup, you’re leased space in an incubator fishing for subsidies.

You’re not a startup, you’re a line item in a consultant’s PowerPoint justifying a toolkit.

You’re not a startup, you’re IP paperwork for a tech transfer office that never asked how you’ll bend the market.

You’re not a startup, you’re a sandbox for corporate innovation teams numbed by chain of command.

You’re not a startup, you’re moral cover for business schools mass-producing compliant suits.

You’re not a startup, you’re a shock to students realizing the industry is lost—and winging it.

You’re not a startup, you’re a last, wild card for a multinational gasping for relevance.

You’re not a startup, you’re a good idea kept alive by people too naïve to kill it.

You’re not a startup, you’re two restless minds sick of how broken the market looks.

You’re not a startup, you’re a sliver of hope for customers in real pain, hiding in plain sight.

You’re not a startup, you’re a crack in the hype cycle—where something real might grow.

You’re not a startup, you’re the nightmare of a senior VP who finally sees Uber in the rearview mirror.

You’re not a startup, MAYBE you are the early stage of a sustainable, self-sufficient company that ends up deeply caring about its customers.