š¢ YouTubeās true competition: your time, not TV or Netflix
YouTubeās steady takeover of the living room is a fascinating case study of how innovation is not about competing on products. The platform understands this very well, as it has become a serious contender in the battle for something both finite and universal: your time.
As YouTube grows its dominance in living rooms ā watch time for sports on TVs rose 30% this year, and viewers consumed 400 million hours of podcasts monthly on TVs ā itās clear their competition isnāt just Netflix or Disney+. They compete with Fortnite, the gym, and even your local library. Your spare time is a zero-sum game, and YouTubeās strategy reveals the importance of addressing the larger problem: the limited number of hours we can dedicate to leisure every day.
