🟢 Should you announce innovations to your market ahead of time?

By now, you've probably heard about Mistral, and if you weren't on vacation this summer, you might have caught the rumors about Apple possibly buying them out. Rumors that sparked some preemptive outrage from French pundits, raising the flag of national sovereignty... It turns out that

Let’s be honest: when you're building a startup, it’s natural to fall in love with your product or your tech. You've spent countless hours refining it, maybe even years. So, of course, it becomes the centerpiece of your pitch, your slides, and your story.

In this series of articles for the summer, I explore the key differences between innovation during linear and relatively stable times and those like... now.