🟢 Should you announce innovations to your market ahead of time?

Let’s be honest: when you're building a startup, it’s natural to fall in love with your product or your tech. You've spent countless hours refining it, maybe even years. So, of course, it becomes the centerpiece of your pitch, your slides, and your story.

In this series of articles for the summer, I explore the key differences between innovation during linear and relatively stable times and those like... now.

Short answer: Yes. Longer answer: Venture clienting is only a tool among many others, and while it can be a fantastic way to boost an innovation program, it also has limits. Venture clienting is having its moment (again) Most corporations now seem to understand that startups being pushed into large