🟢 Pricing innovation

By now, you've probably heard about Mistral, and if you weren't on vacation this summer, you might have caught the rumors about Apple possibly buying them out. Rumors that sparked some preemptive outrage from French pundits, raising the flag of national sovereignty... It turns out that

In this series of articles for the summer, I explore the key differences between innovation during linear and relatively stable times and those like... now.

Short answer: Yes. Longer answer: Venture clienting is only a tool among many others, and while it can be a fantastic way to boost an innovation program, it also has limits. Venture clienting is having its moment (again) Most corporations now seem to understand that startups being pushed into large