🟢 Digital is over for Europe, now what?

In this series of articles, which started this summer, I explore the key differences between innovation during relatively stable times and our current market. After discussing portfolio strategies, we're investigating Pierre Wack's work at Shell in the 1960s today.

By now, you've probably heard about Mistral, and if you weren't on vacation this summer, you might have caught the rumors about Apple possibly buying them out. Rumors that sparked some preemptive outrage from French pundits, raising the flag of national sovereignty... It turns out that