🔵 Cruising in chaos - Part 6, Samsung vs. Vision Pro: First-mover or second entrant?
In this series of articles, which started this summer, I explore the key differences between innovation during relatively stable times and our current market. After discussing a few theories and toolsets, let's explore some current efforts to deal with chaos and what we can learn from them.
Two years after the debut of Apple's Vision Pro, which embodied the now (relatively) deceased dream of the metaverse and "spatial computing", Samsung makes its grand entrance with their Galaxy XR. Samsung, being Samsung, has only one big selling point: they've copied Apple, only cheaper.
As surprised as you can be, in a chaotic market where you can't forecast much, this is one of the smartest ways to innovate: let the leaders of the current market try to see hte next big thing and as soon as they have found a way, act decisively with strategic nimbleness, not just to copy, but refocus and refine an offer of your own.
Let's discuss why it's such an important strategy and why, in Samsung's case, it won't work.
