Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.
AI
Since 2021, and in close partnership with Microsoft, McDonald’s has been testing AI chatbots for drive-thru orders in about 100 locations. They just decided to pause this large-scale test. Why? Well, despite trail-blazing advancements with this technology, the small percentage of errors in AI systems has outsized consequences when
Newsletter
After a short break, we continue our series of 10 strategic insights to prepare for the high volatility brewing in all markets within the next few years...
AI
Two days ago, Apple announced that it would integrate artificial intelligence deep into its mobile OS. They call it Apple Intelligence because, well, Apple has to be Apple. The headline is that Siri will get some IQ points back and will eventually act like what we expect from a standard
Strategy
If I haven't cried out loud about China becoming a leader in battery technology and scale of production for years, no one has. Fast-forward to 2024, and incumbent industries in the West can only cry for tariffs and import regulations to try to save some of their market
Hot Takes
Citroën presented a few months ago a new small pickup concept car. As I always remind you, I have a reason for being (morbidly?) fascinated by automakers. I'm not working that much in the automotive sector, but I always care about it, as automakers are quite the big
Hot Takes
Since I've been addressing the elephant in the technology and innovation room more and more, I thought it would be fair to share what I had in my news stream this morning while waking up... This is the exact moment in markets (and here, history) where weak signals
Newsletter
My next two weeks in June are pretty busy as they always are before seemingly everyone escapes to their favored action spot overnight. Consecutively, I'll pause the newsletter and the series about my "10 Strategic Insights for 2025" for the next two weeks. It's
Hot Takes
Last July, I was writing about the death of the web. I wasn't alone and it wasn't the first time someone would dare type these oh-so provocative words. The web is dead. Long live the internetThe web -- not to mention social-media apps -- has been
Newsletter
We pursue our exploration of the short-term shifts that will most certainly impact your innovation strategy within the next few years. This week we discuss geopolitics.
Strategy
Google, like many other big corporations, is signaling the end of its big ideas innovation lab. Alphabet’s famed innovation and design lab, X, recognized for pioneering projects such as Waymo and Google Glass, is now pivoting towards transforming its projects into standalone startups. X is a diverse group of
AI
The core insight We are all caught in the current AI hype, and justifiably so. ChatGPT and others already give us a taste of a future when any type of data, as complex and numerous as possible, will be transformed into a simple conversation with an artificial mind giving us
AI
Following the latest Google I/O conference, where the search giant presents its new tools and innovations to the public, the question that was front and center was, "How would Google deal with AI crippling its ad business model?" As I was discussing back in January 2023: The