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The Vision Pro is officially a dud

The Vision Pro is officially a dud

Last year, I was expressing clear doubts about the interest of Apple Vision Pro: Still no clear use case, still no precise demographics. That tech enthusiasts will buy it makes no doubt, but they are called innovators and early adopters for a reason: they're not the core market.

🔵 Cruising in chaos - Part 5, Pierre Wack's scenario planning

🔵 Cruising in chaos - Part 5, Pierre Wack's scenario planning

In this series of articles, which started this summer, I explore the key differences between innovation during relatively stable times and our current market. After discussing portfolio strategies, we're investigating Pierre Wack's work at Shell in the 1960s today.

Yesterday's Apple lack of AI is a positive signal (of sorts)

Yesterday's Apple lack of AI is a positive signal (of sorts)

In terms of innovation, the only remotely interesting announcement from Apple's yesterday's keynote was certainly a first concrete AI application. I'm referring to live translation via AirPods paired to an iPhone. If you missed it (or didn't bother — as I nearly did)