The market point of view

A very effective acid test if you’re an innovator: Do you change the point of view of the market? A very effective pitch synopsis: Why and how do you change the point of view of the market? A very effective monetization strategy: How much is the change in point of view worth to the market? A very effective recruiting strategy: Do you want to change the market point of view with us? I think you get it.

Startups fail 3 times…

Initially, 80% of startups fail at designing a workable solution to early adopters’ problem, from whom they can learn. Out of the remaining 20%, 80% fail at building on-going traction from a core market. Eventually, 80% of the few that survive fail at scaling this traction up, because they weren’t prepared from day one.