The most common problem with innovation is that companies believe it should be customer driven.
Culture eats strategy for breakfast / Peter Drucker
Only puny secrets need protection. Big discoveries are protected by public incredulity / Marshall McLuhan
A very effective acid test if you’re an innovator: Do you change the point of view of the market? A very effective pitch synopsis: Why and how do you change the point of view of the market? A very effective monetization strategy: How much is the change in point of view worth to the market? A very effective recruiting strategy: Do you want to change the market point of view with us? I think you get it.
A consultant is someone that spent 10,000 hours on a subject that is really critical for your business once every 3 years.
Initially, 80% of startups fail at designing a workable solution to early adopters’ problem, from whom they can learn. Out of the remaining 20%, 80% fail at building on-going traction from a core market. Eventually, 80% of the few that survive fail at scaling this traction up, because they weren’t prepared from day one.