How to get from insight to market in a complex, sometimes chaotic, fast-moving world.
Strategy
One of the most useful concepts you need to deal with the explosive uncertainties building up in every market is certainly the notion of Grey Swans. And here we are: banks and financial institutions are beginning to recognize the severe implications of climate change on the housing market. What was
Insights2025
The core insight Fair warning: this week's insight will be less documented or rationalized than in the now-usual format, but (if I dare say so myself) it might be one of the most interesting. I'm starting to believe pricing will be more and more radicalized in
Newsletter
After a short break, we continue our series of 10 strategic insights to prepare for the high volatility brewing in all markets within the next few years...
Strategy
If I haven't cried out loud about China becoming a leader in battery technology and scale of production for years, no one has. Fast-forward to 2024, and incumbent industries in the West can only cry for tariffs and import regulations to try to save some of their market
Strategy
Google, like many other big corporations, is signaling the end of its big ideas innovation lab. Alphabet’s famed innovation and design lab, X, recognized for pioneering projects such as Waymo and Google Glass, is now pivoting towards transforming its projects into standalone startups. X is a diverse group of
AI
The core insight We are all caught in the current AI hype, and justifiably so. ChatGPT and others already give us a taste of a future when any type of data, as complex and numerous as possible, will be transformed into a simple conversation with an artificial mind giving us
Strategy
An interesting controversy started two days ago when the latest Apple ad promoting their new iPad model raised hell from... pretty much everyone. The video is the kind of high production value we're accustomed to with Apple, and it shows a huge hydraulic press crunching together musical instruments,
Newsletter
In this series, I will share the nine key insights I deeply believe you should be aware of to drive any business into our short-term and yet very volatile future...
Strategy
Mark Zuckerberg has just announced a strategic shift for its VR headset as an open platform to whatever he thinks the metaverse could be. By licensing its Horizon OS to hardware manufacturers like Lenovo and Asus, collaborating with Xbox for a gaming-focused Quest, or accelerating the development of a spatial
Technology
For the next few weeks, I'm taking up the challenge of explaining all the mechanisms at play that lead a technological invention to become an innovation in the market. Which is probably more difficult than what physicists do when they try to explain the universe : )
Technology
For the next few weeks, I'm taking up the challenge of explaining all the mechanisms at play that lead a technological invention to become an innovation in the market. Which is probably more difficult than what physicists do when they try to explain the universe : )
Strategy
In June 2021, finance veterans Tom Wagner and Greg O’Hara orchestrated a seemingly masterful turnaround for bankrupt Hertz by pivoting towards electric vehicles (EVs) and securing deals with ride-hailing leaders like Uber and Carvana. At the heart of their strategy was a $1.3 billion IPO and a 100,