🟢 The state of AI in 2026
A rapid survey of where AI can deliver ROI looking forward and a discussion of the different levels of trust you can give to LLMs.
Strategy
How to get from insight to market in a complex, sometimes chaotic, fast-moving world.
🟢 The 3 levels of value-driven prototyping
This month, I'm starting to share some of my most internal and effective tools for our VIP subscribers. We're starting with what should be an effective prototyping strategy and how to plan for it, step by step.
The value of design
I'm not going to lie, it's been the
🟢 ASML’s investment in Mistral is about Europe, hype, and scaling opportunities
By now, you've probably heard about Mistral, and if you
🟢 Nobody wants your tech or your product
Let’s be honest: when you're building a startup, it’
The iPhone's great Reimagination?
Back in 2013 (I know...) I was presenting Geoffrey Moore's
🟢 Venture clienting is the innovation flavor of the month. Does it work?
Short answer: Yes.
Longer answer: Venture clienting is only a tool among
Navigating high uncertainty markets
An interview with KEDGE Business School back from 2021 about the COVID crisis that still sounds about right to me if you change COVID for Trump, Taiwan, Gaza, Ukraine, or AI...
🟢 Pornhub "fight" isn’t about morality—it’s about preserving frictionless monetization
This weeks we talk about tits. Sort of. As Pornhub is "fighting" for consumers rights and individual liberties in Europe, it would be easy to get pulled in a debate about morality and personal freedom, when they really couldn't care less.
🟢 From drug discovery to virtual try-on shopping, what is Google telling us about AI?
Google’s I/O 2025 was brilliant, busy, and borderline unfocused. It might be a pivotal moment in its evolution, not because of a singular breakthrough, but because it exposes the reality of navigating this AI moment for big tech and the rest of the industry. Let's unpack this.
The Slate Truck is, on paper, a masterclass in strategic Down-Selling
While the automotive world chases premium margins and futuristic specs, Slate Auto has done the opposite: a barebones electric utility truck with no screen, no luxury features, and no pretense. Why is it a possible masterclass in business strategy? Glad you asked...
🔳 The 5 perimeters of "AI"
Instead of projecting the future of AI and speculating on how fast the technological roadmap will advance (or stall), it's far more effective to focus on understanding the specific perimeters in which AI can reliably operate today.