🟢 Future-proofing your AI strategy against US platform dependency
A playbook for European industrial leaders who want to avoid the next platform lock-in.
Newsletter
Every week, a deep-dive analysis of a technology, market turn-around, or an innovation framework. No ads, no fee, no promo, no premium tier, we just aim to connect and grow our like-minded innovator community.
🟢 What Audemars Piguet gets from the Swatch deal (not much)
The AP x Swatch Royal Pop collection, launched on 16 May 2026, says everything about how mass consumer brands think about luxury, and very little about how luxury brands should think about themselves.
🟢 China and the US are chasing AI supremacy in very different ways
Two fundamentally different bets on how artificial intelligence creates value, and why the American model may be winning the technology race while losing the market one.
🟢 Market volatility has become a feature of innovation strategy
The VIX is reaching mainstream audiences, and it signals that dealing with uncertainty is reaching mainstream awareness for the next five years of innovation strategies.
🟢 Should you steal Apple's "do nothing" AI strategy?
While we watch both Silicon Valley's AI frenzy and global corporate FOMO, we should maybe consider how Apple is waiting things out. For fifty years, they played a long game of letting new entrants flame out, while collecting rent. Let's discuss...
🟢 Sora is Dead. Designers' jobs are not going anywhere anytime soon.
On March 24, 2026, OpenAI quietly announced it was shutting down Sora,
🟢 About desirability and innovation
I've been hearing the term desirability quite a lot lately.
🟢 Our digital framework is now interactive
🟢 Salesforce is going nowhere
There's been quite a commotion among legacy software companies like Salesforce and Oracle, with huge market-cap drops last week after some resounding announcements of new AI capabilities. Mostly, this is overblown. Here's why...
🟢 Big corps can't innovate? Think again.
This week, I'm getting a bit tired of hearing that innovation centers in big corps are useless. Let me push back on this a bit.
🟢 The AI bubble eats incumbent software giants
While we were waiting for an AI bubble burst, in two brutal sessions, the market ended up punishing the old digital economy for a different fear: that AI was about to replace parts of its business model sooner than expected.
🟢 The 3 levels of value-driven prototyping
This month, I'm starting to share some of my most internal and effective tools for our VIP subscribers. We're starting with what should be an effective prototyping strategy and how to plan for it, step by step.