Understanding network effects has been the underlying driver of the software revolution sparked less than a decade ago. And as always with innovation, as soon as we think we start to grasp it, it already morphes into something new. In our case, new network effects appear and we barely start to grasp them.
Innovative companies have been relying more and more on network effects to aggressively spread transformative market changes. This strategy has many forms and is still dramatically evolving. Do you understand its most recent developments?