Of N-Curves And S-Curves

Most innovators are equipped with hammers and tend to see all new markets as nails. Except they don’t have hammers, they have S-Curve models…

S-Curves are one of the most common oversimplifications of how new businesses appear and grow. You might not know the name coined by Everett Rogers in 1962 or that it refers to sigmoid functions, but you do know how it goes.

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