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key concepts and articles
Jun
07
πŸ”΄ Apple discretely unveils Apple cars; not the Apple Car

πŸ”΄ Apple discretely unveils Apple cars; not the Apple Car

After yesterday Apple's WWDC 2022 annual keynote, it's difficult to zoom out from the myriad of software tweaks and products announcement (only a new Mac, really). Let's deep dive into what might have been discretely unveiled. Apple cars.
6 min read
Jun
06
πŸ”΄ Does business research matter?

πŸ”΄ Does business research matter?

In a world shaken by so many struggles, we're starting today a short series questioning the logic and practices of business schools, academia, and executive education.
4 min read
Jun
03
πŸ”΄ What the video-game market tells us about innovation trends

πŸ”΄ What the video-game market tells us about innovation trends

6 min read
Jun
01
πŸ”΄ The pace layers of innovation

πŸ”΄ The pace layers of innovation

Why the different forms of innovation can only move at a different speed. Not so much because some are slower or faster, but because they impact different layers of the market infrastructure.
3 min read
May
27
πŸ”΄ Building a proper innovation portfolio - Part 3

πŸ”΄ Building a proper innovation portfolio - Part 3

The last entry in our innovation portfolio series deals with the most important of it all: your organizational culture.
5 min read
May
20
πŸ”΄ Can Google get AR off the ground?

πŸ”΄ Can Google get AR off the ground?

Google announced a new AR glasses prototype. What to make of it? Whether you deal with VR (virtual reality) or
5 min read
May
16
πŸ”΄ The fundamentals of opposable marketing

πŸ”΄ The fundamentals of opposable marketing

I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
9 min read
May
04
πŸ”΄ Omega and Swatch, a model for exploring market innovation

πŸ”΄ Omega and Swatch, a model for exploring market innovation

Omega and Swatch recently partnered to create a limited edition "cheap" version of the iconic Speedmaster. We'll discuss why it's probably a wickedly smart move for Omega's innovation strategy.
6 min read
Apr
29
πŸ”΄  Building a proper innovation portfolio - Part 2

πŸ”΄ Building a proper innovation portfolio - Part 2

In this second part of our series on how to build a proper corporate innovation portfolio, we are talking numbers, critical mass of projects, and optionality over serendipity!
7 min read
Apr
22
πŸ”΄  Is luxury soluble in technology?

πŸ”΄ Is luxury soluble in technology?

In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
9 min read