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key concepts and articles
Jun
24
🔴 9 Strategies for service innovation

🔴 9 Strategies for service innovation

This week, let's share one of the tools of the trade of business model innovation. It's a quick and super-efficient template to help industrials create value out of services, not engineering products. Which is always quite culturally challenging for many of them.
5 min read
Jun
16
🔴 Is Citroën's AMI leapfrogging Tesla's master plan?

🔴 Is Citroën's AMI leapfrogging Tesla's master plan?

On the surface, the success of the Citroën AMI as a light electric car is endearing. But despite its promises it might be a cautionary tale for the rest of us in the industry.
8 min read
Jun
07
🔴 Apple discretely unveils Apple cars; not the Apple Car

🔴 Apple discretely unveils Apple cars; not the Apple Car

After yesterday Apple's WWDC 2022 annual keynote, it's difficult to zoom out from the myriad of software tweaks and products announcement (only a new Mac, really). Let's deep dive into what might have been discretely unveiled. Apple cars.
6 min read
Jun
06
🎓 Does business research matter?

🎓 Does business research matter?

In a world shaken by so many struggles, we're starting today a short series questioning the logic and practices of business schools, academia, and executive education.
4 min read
Jun
03
🕹 What the video-game market tells us about innovation trends

🕹 What the video-game market tells us about innovation trends

This is a kind of mixed-bag Friday post with a few headlines that caught my eye this week about the
6 min read
Jun
01
🔴 The pace layers of innovation

🔴 The pace layers of innovation

Why the different forms of innovation can only move at a different speed. Not so much because some are slower or faster, but because they impact different layers of the market infrastructure.
3 min read
May
27
🔴 Building a proper innovation portfolio - Part 3

🔴 Building a proper innovation portfolio - Part 3

The last entry in our innovation portfolio series deals with the most important of it all: your organizational culture.
5 min read
May
20
🔴 Can Google get AR off the ground?

🔴 Can Google get AR off the ground?

Google announced a new AR glasses prototype. What to make of it? Whether you deal with VR (virtual reality) or
5 min read
May
16
🎯 The fundamentals of opposable marketing

🎯 The fundamentals of opposable marketing

I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
9 min read
May
04
🔴 Omega and Swatch, a model for exploring market innovation

🔴 Omega and Swatch, a model for exploring market innovation

Omega and Swatch recently partnered to create a limited edition "cheap" version of the iconic Speedmaster. We'll discuss why it's probably a wickedly smart move for Omega's innovation strategy.
6 min read