_ must reads

_ must reads

key concepts and articles
May
16
🎯 The fundamentals of opposable marketing

🎯 The fundamentals of opposable marketing

I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
9 min read
May
04
πŸ”΄ Omega and Swatch, a model for exploring market innovation

πŸ”΄ Omega and Swatch, a model for exploring market innovation

Omega and Swatch recently partnered to create a limited edition "cheap" version of the iconic Speedmaster. We'll discuss why it's probably a wickedly smart move for Omega's innovation strategy.
6 min read
Apr
29
πŸ”΄  Building a proper innovation portfolio - Part 2

πŸ”΄ Building a proper innovation portfolio - Part 2

6 min read
Apr
22
πŸ”΄  Is luxury soluble in technology?

πŸ”΄ Is luxury soluble in technology?

In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
9 min read
Apr
15
πŸ”΄  Building a proper innovation portfolio - Part 1

πŸ”΄ Building a proper innovation portfolio - Part 1

Few corporations have been capable of transitioning from a pipeline to an innovation portfolio. We can blame well-known business books for oversimplifying the issues at stake, but also, the non-linearity of a portfolio strategy genuinely baffles most executives. Let's share some insights...
5 min read
Apr
06
πŸ”΄ Going down the NFT rabbit hole

πŸ”΄ Going down the NFT rabbit hole

The title of this article should have been: "I tried to write something about NFT technology in less than 10 min, and I failed miserably." I did succeed in going down this huge rabbit hole and back, though. Care to join?
9 min read
Mar
31
πŸ‡¨πŸ‡³ Hedging the economic cold war China

πŸ‡¨πŸ‡³ Hedging the economic cold war China

In this article, I'd like to connect many dots I've been laying out regarding the future of China and what it now strategically implies for us in the West. You might have read a few things I wrote on this already, but I believe that the global picture is now apparent.
8 min read
Mar
25
πŸ’£ The explore/exploit fallacy in innovation

πŸ’£ The explore/exploit fallacy in innovation

I'm encountering more and more this explore/exploit framework with the innovation departments of large corps. Explore/exploit means that
4 min read
Mar
21
πŸ‡¨πŸ‡³ The war for coffee

πŸ‡¨πŸ‡³ The war for coffee

The war for coffee supremacy has been fierce for many years in China, and it's still heating up. Whether you're in the food market or not, this is one of the best proxies to understand Chinese consumers and our global economy.
4 min read
Jan
17
πŸ”₯ 5 Things you know about innovation that are wrong

πŸ”₯ 5 Things you know about innovation that are wrong

Let’s kick off 2022 with a few simple reminders about innovation and, more specifically, things you should know by
4 min read