🎯 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
🔴 Omega and Swatch, a model for exploring market innovation
Omega and Swatch recently partnered to create a limited edition "cheap" version of the iconic Speedmaster. We'll discuss why it's probably a wickedly smart move for Omega's innovation strategy.
🔴 Is luxury soluble in technology?
In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
🔴 Going down the NFT rabbit hole
The title of this article should have been: "I tried to write something about NFT technology in less than 10 min, and I failed miserably." I did succeed in going down this huge rabbit hole and back, though. Care to join?
🇨🇳 Hedging the economic cold war China
In this article, I'd like to connect many dots I've been laying out regarding the future of China and what it now strategically implies for us in the West. You might have read a few things I wrote on this already, but I believe that the global picture is now apparent.
🇨🇳 The war for coffee
The war for coffee supremacy has been fierce for many years in China, and it's still heating up. Whether you're in the food market or not, this is one of the best proxies to understand Chinese consumers and our global economy.
🔥 5 Things you know about innovation that are wrong
Let’s kick off 2022 with a few simple reminders about innovation and, more specifically, things you should know by
