🎯 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
🚘 What is the problem that MaaS solves?
Mobility as a service (MaaS) is one of those fabled sea serpents that many city
transport authorities have seen or
🔴 Is luxury soluble in technology?
In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
📎 Where's the crutch technology?
I wrote about NFT technology
[https://www.icopilots.com/going-down-the-nft-rabbit-hole/] yesterday and didn't
want to get too much in the
❤️ Receiving clients' public praises
Last week one of my dearest clients, Erasmus Center for Women and Organisations
(Rotterdam School of Management), without me having
🧰 On consulting and being paid like a plumber...
Today's a concise post to share an amazing business pitch that reminds you what
🔬10 technologies that will shape our next five years
Last week we had one of the numerous forecasts about technology (*) that we've
been reading for so many years.
💶 ATMs as canaries in the coal mine
Working on innovation for so many years, you end up developing a knack at seeing
weak signals before current trends
🚀 Starting from first principles
The core issue of multinationals trying to innovate is that they are rarely in
the position of starting from first
🇨🇳 Video games are the new soft power
Among the numerous signals China provides about becoming a global leader, it’s
not only about space exploration, electric cars,