_ innovation mindset

_ innovation mindset

leveraging change and disruptions
May
16
🎯 The fundamentals of opposable marketing

🎯 The fundamentals of opposable marketing

I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
9 min read
May
02
🚘 What is the problem that MaaS solves?

🚘 What is the problem that MaaS solves?

Mobility as a service (MaaS) is one of those fabled sea serpents that many city transport authorities have seen or
4 min read
Apr
22
πŸ”΄  Is luxury soluble in technology?

πŸ”΄ Is luxury soluble in technology?

In 2015 I discussed to which extent technology could be leveraged by luxury brands and if tech brands could ever invade the luxury space. Let's see where we are in 2022.
9 min read
Apr
07
πŸ“Ž Where's the crutch technology?

πŸ“Ž Where's the crutch technology?

I wrote about NFT technology [https://www.icopilots.com/going-down-the-nft-rabbit-hole/] yesterday and didn't want to get too much in the
2 min read
Apr
04
❀️ Receiving clients' public praises

❀️ Receiving clients' public praises

Last week one of my dearest clients, Erasmus Center for Women and Organisations (Rotterdam School of Management), without me having
2 min read
Apr
04
🧰 On consulting and being paid like a plumber...

🧰 On consulting and being paid like a plumber...

Today's a concise post to share an amazing business pitch that reminds you what opposability [https://www.icopilots.com/the-fundamentals-of-opposable-marketing/
1 min read
Mar
30
πŸ”¬10 technologies that will shape our next five years

πŸ”¬10 technologies that will shape our next five years

Last week we had one of the numerous forecasts about technology (*) that we've been reading for so many years. 10
2 min read
Mar
10
πŸ’Ά ATMs as canaries in the coal mine

πŸ’Ά ATMs as canaries in the coal mine

Working on innovation for so many years, you end up developing a knack at seeing weak signals before current trends
2 min read
Mar
09
πŸš€  Starting from first principles

πŸš€ Starting from first principles

The core issue of multinationals trying to innovate is that they are rarely in the position of starting from first
1 min read
Feb
25
πŸ‡¨πŸ‡³  Video games are the new soft power

πŸ‡¨πŸ‡³ Video games are the new soft power

Among the numerous signals China provides about becoming a global leader, it’s not only about space exploration, electric cars,
1 min read