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AI

Unlike crypto and the latest fads, artificial intelligence (AI) seems to be the most significant technology breakthrough since the Web. How do we know? Because it's already affecting you or your customers, and if you're not already preparing, your competitors certainly are. Here's what we think you should understand about it as it unfolds...

No, LLMs are not reliable

No, LLMs are not reliable

I keep on hammering this simple fact as I'm still puzzled that so few corporate innovation lab understand how unreliable LLMs are and how any AI projects should be assessed in that regard. In December 2025, Anthropic set up an AI-powered vending machine in The Wall Street Journal

ChatGPT is making Brand Personality a hard science. Are you ready?

One weird change that LLMs are introducing to the world is a technology with mood settings. Until now, there have been elements of 'emotional' technology, such as designing objects with warm, fluffy materials and colors, or skeuomorphic digital interfaces. The poster child of this is probably the absurdly

No, Nobel economists still haven't cracked down on how to innovate

No, Nobel economists still haven't cracked down on how to innovate

Philippe Aghion and Peter Howitt, recent Nobel Prize winners in economics, will end up shaping how European governments think about innovation for the next decades. And that's not good news.