So yes, we are going to the NEXT conference in Hamburg this year, whose theme is: Digital sucks! After years of excitement with everything digital, the time of disenchantment is upon us and the Next conference will ask / answer the question of what’s next? This triggered my thinking about what is next in business agility, now that all the corporate excitement about working with startups and being intrapreneurs is deflating like a souflé.
Innovation fads are coming and going every two or three years. They express how most companies are troubled about technology acceleration and markets transformation. Fair enough. But shouldn’t you pause and actually leverage what you explored before jumping to the next trend?