innovation copilots
  • Agency
  • Key ideas
  • Manifesto
  • Team
  • Training
  • ✺
  • ️◼️
  • D
  • Contact Us→
Sign in Subscribe
AI

“Natasha, this is a pencil. Everyone has access to a pencil, and likewise, everyone with a phone will be using AI, if they aren’t already. It’s how you use the pencil. You see?”

This was David Lynch discussing AI in the movie industry before his
Read More
Philippe MEDA
The business winners and losers of the global AI race in 2025
AI

The business winners and losers of the global AI race in 2025

In case you're still in doubt, real money has been
Read More
Philippe MEDA
🔵 Cruising in chaos - Part 2, Shifting to specific mental models

🔵 Cruising in chaos - Part 2, Shifting to specific mental models

In this series of articles for the summer, I explore the key differences between innovation during linear and relatively stable times and those like... now.
Read More
Philippe MEDA
iyO Audio: Seeking the next iPhone moment (yes, here we go again)
Hot Takes

iyO Audio: Seeking the next iPhone moment (yes, here we go again)

iyO Audio is the latest startup trying to convince us that the
Read More
Philippe MEDA
🔵 Cruising in chaos - Part 1, What is chaos anyway?
Newsletter

🔵 Cruising in chaos - Part 1, What is chaos anyway?

Though many innovators claim to embrace risk, in practice, the vast majority treat it as a toxic spill, trying to avoid it. This series of articles explores the hidden forces of innovation: chaos, risk, and uncertainty, and how to leverage, not mitigate, them.
Read More
Philippe MEDA
An end-of-reign atmosphere for Apple developer's conference?
Hot Takes

An end-of-reign atmosphere for Apple developer's conference?

While the rest of the tech world is doubling down on AI—
Read More
Philippe MEDA
🟢 Pornhub "fight" isn’t about morality—it’s about preserving frictionless monetization
Newsletter

🟢 Pornhub "fight" isn’t about morality—it’s about preserving frictionless monetization

This weeks we talk about tits. Sort of. As Pornhub is "fighting" for consumers rights and individual liberties in Europe, it would be easy to get pulled in a debate about morality and personal freedom, when they really couldn't care less.
Read More
Philippe MEDA
🟢 US startups are rebuilding old businesses with 3 people and AI — is this the future of intrapreneurship too?
Newsletter

🟢 US startups are rebuilding old businesses with 3 people and AI — is this the future of intrapreneurship too?

All the "cool" US startups are scaling old business models, running with thousands of people, with AI and a skeleton crew. It’s fast, cheap, and working. After years of intrapreneurship theatre, this could be the real playbook corporates need.
Read More
Philippe MEDA
7 Principles to survive as an early-stage deeptech startup
Hot Takes

7 Principles to survive as an early-stage deeptech startup

1. It's always about the customers' problem The most
Read More
Philippe MEDA
Hot Takes

The ROI of an innovation program in a high-uncertainty zone is not about predicting where the next big success will be. No one can do that. It's about having enough options to be several steps ahead, no matter what happens.

And being able to activate them quickly. At scale.
Read More
Philippe MEDA
🟢 From drug discovery to virtual try-on shopping, what is Google telling us about AI?
Newsletter

🟢 From drug discovery to virtual try-on shopping, what is Google telling us about AI?

Google’s I/O 2025 was brilliant, busy, and borderline unfocused. It might be a pivotal moment in its evolution, not because of a singular breakthrough, but because it exposes the reality of navigating this AI moment for big tech and the rest of the industry. Let's unpack this.
Read More
Philippe MEDA
The Slate Truck is, on paper, a masterclass in strategic Down-Selling
Strategy

The Slate Truck is, on paper, a masterclass in strategic Down-Selling

While the automotive world chases premium margins and futuristic specs, Slate Auto has done the opposite: a barebones electric utility truck with no screen, no luxury features, and no pretense. Why is it a possible masterclass in business strategy? Glad you asked...
Read More
Philippe MEDA
innovation copilots © 2026
  • Terms and conditions of use
Powered by Ghost