7 Principles to survive as an early-stage deeptech startup
1. It's always about the customers' problem
The most
The ROI of an innovation program in a high-uncertainty zone is not about predicting where the next big success will be. No one can do that. It's about having enough options to be several steps ahead, no matter what happens.
And being able to activate them quickly.
At scale.
🟢 From drug discovery to virtual try-on shopping, what is Google telling us about AI?
Google’s I/O 2025 was brilliant, busy, and borderline unfocused. It might be a pivotal moment in its evolution, not because of a singular breakthrough, but because it exposes the reality of navigating this AI moment for big tech and the rest of the industry. Let's unpack this.
The Slate Truck is, on paper, a masterclass in strategic Down-Selling
While the automotive world chases premium margins and futuristic specs, Slate Auto has done the opposite: a barebones electric utility truck with no screen, no luxury features, and no pretense. Why is it a possible masterclass in business strategy? Glad you asked...
🟢 What should you learn from Apple's latest App Store debacle
In recent years, Apple hasn’t launched a premium EV, built a VR empire, or even lately managed to defend its App Store business model. You might not care why they’re struggling, but there are two lessons here for you.
🔳 The 5 perimeters of "AI"
Instead of projecting the future of AI and speculating on how fast the technological roadmap will advance (or stall), it's far more effective to focus on understanding the specific perimeters in which AI can reliably operate today.
Jaguar is rebranding, taking no prisoners and everyone’s freaking out—good for them!
Jaguar has recently changed its logo:
As you can imagine, since a
Innovation groundhog day: Why corporations keep forgetting what they learn
Too many corporations treat innovation like a Groundhog Day loop—rotating junior teams every two years, erasing hard-earned insights, and wondering why nothing sticks. Unlike finance or R&D, innovation is rarely given the strategic continuity it needs to deliver real impact.
🟢 Brainstorming never worked (and it's OK)
Brainstorming is the get-go ideation tool promoted in large part by US companies since the nineties or rock-star design companies like IDEO. Mostly? It doesn't work. Don't fret, let's see what you can do about it.
Mistral gagnant?
Just to follow up on the numerous exchanges I had about the
A talk about Kodak...
Yesterday, I was interviewed by André, a Master’s student in Lisbon, about Kodak vs. Fujifilm as a lens to explore why some companies survive strategic shifts while others don’t. His sharp questions led to a focused discussion. Here’s a condensed transcript of the key points.
🟢 NASDAQ is the operating system of innovation—and Europe still doesn’t have one
TechCrunch recently listed all nineteen $100M+ AI startup rounds so far in