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🟢 How consumers judge Brand Values vs. Convenience
Newsletter

🟢 How consumers judge Brand Values vs. Convenience

A few days ago, I wrote on LinkedIn about switching from Orange
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Philippe MEDA
Did Benedict Evans just discover AI is only good for solving 80%-OK problems?
Hot Takes

Did Benedict Evans just discover AI is only good for solving 80%-OK problems?

Benedict Evans (one of the old-guard tech gurus) wrote a piece
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Philippe MEDA
Network effects giveth and taketh away—how I let go of the iPhone
Hot Takes

Network effects giveth and taketh away—how I let go of the iPhone

I'm not actively monitoring all consumer technologies, but it'
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Philippe MEDA
🟢 DTC is still the new frontier
Newsletter

🟢 DTC is still the new frontier

In business strategy, we often work on elaborate approaches to innovate the
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Philippe MEDA
Digital cuts both ways
Hot Takes

Digital cuts both ways

As the U.S. devolves into whatever they think a Republic should
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Philippe MEDA
🟢 A perspective on the DeepSeek freakout...
Newsletter

🟢 A perspective on the DeepSeek freakout...

DeepSeek is freaking out the US economy. You probably read about the
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Philippe MEDA
Applying My BIG Technology Framework to TikTok
Technology

Applying My BIG Technology Framework to TikTok

I thought it would be interesting to apply my Big Technology Framework
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Philippe MEDA
Our new notebook is on its way...
Quick note

Our new notebook is on its way...

I'm not a huge fan of sending automated Happy New
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Philippe MEDA
What the TikTok ban tells us about social media in 2025
Hot Takes

What the TikTok ban tells us about social media in 2025

I usually write my articles here before posting them on LinkedIn. I&
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Philippe MEDA
The only news from the CES that might matter?
AI

The only news from the CES that might matter?

In my eyes, the only device remotely interesting presented at the latest
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Philippe MEDA
🟢 Enough with the Facebook drama already!
Newsletter

🟢 Enough with the Facebook drama already!

Not in a bad mood, I promise. But can we stop freaking out every time Zuckerberg claims I'm "just in it for the money"? Instead, let’s focus on radical innovation: how can big brand names regain direct control over their core audiences...
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Philippe MEDA
Et une bonne année?
Innovation Culture

Et une bonne année?

When discussing the tools of value creation and positioning for innovative ventures,
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Philippe MEDA
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