Self-cannibalization is often understood as something normal in business when you have to jump to the new version of an old best-seller. In innovation? It’s not that simple...
This is a discussion replaying my last keynote about digital markets in Europe, why ‘digital is over’, and why Europe still has many options to leapfrog the US and (maybe) fend of China as much as possible.
The « Mean Startup » explores how GE fell from grace and got close to bankruptcy while applying at a large scale lean startup methodology and Harvard Business Review best practices.
Many companies are still investing a lot of time and money to play catch up and embark in the digital revolution. The only problem is that in 2018 digital is over. Digital is like electricity. It’s always on, pervasive, low cost and no one brags about being an electric business anymore.
Checking for opposable marketing is a very robust acid test for any business. Just look for a minute at a company webpage and you'll get if they have something real to sell, or if they're just pushing products out of the factories and hoping for the best.
Innovation is a game played at the startup, industry, and ecosystemic level. And the common resource of these games is vastly misunderstood. It's risk.
I wouldn't like to be you having to explain to my boss what is innovation, and why he's not doing it right. But it happens that as consultants this is pretty much what we do every day. Here's how...