Digital is over

Many companies are still investing a lot of time and money to play catch up and embark in the digital revolution. The only problem is that in 2018 digital is over. Digital is like electricity. It’s always on, pervasive, low cost and no one brags about being an electric business anymore.

The fundamentals of opposable marketing

Checking for opposable marketing is a very robust acid test for any business. Just look for a minute at a company webpage and you'll get if they have something real to sell, or if they're just pushing products out of the factories and hoping for the best.