When corporates meet startups

Corporations have a new-found love for startups, and they broadcast it as loudly as possible in all medias. Why is that such a dumb idea to start with, and how to adjust?

As a quick follow-up on my first two articles on corporate innovation (part 1 and part 2), I’ll be presenting a keynote on the relation between startups and corporations in Europe, for companies in the mobility market. Continue reading “When corporates meet startups”

Writing your corporate incubation playbook – Part 2

The second article on how to build a tailor-made corporate incubation program deals with the ‘BUSINESS’ revenue of such an initiative.

To follow up on our last article on your corporate incubation playbook, we’ll explore further the ROI architecture of such a program, starting with the “business” revenue.  Continue reading “Writing your corporate incubation playbook – Part 2”

Writing your corporate incubation playbook – Part 1

This series of articles will try to unpack and lay out the conceptual and technical tools required to design an effective corporate incubation program.

After years of strain and pressure from new digital opportunities that passed by, multinational corporations seem to have found  their innovation mojo back. Their idea has been incredibly simple after all: let’s embrace the strategies that created Uber-like challengers out of nowhere. By creating your own disruption engine — and keep it under control — you will finally outrun all these puny startups, and find new business models of your own.   Continue reading “Writing your corporate incubation playbook – Part 1”

Car manufacturers are the new Nokia

The autonomous industry is ripe for disruption, but it seems that no one of the executive committees got the memo…

For anyone seriously involved in innovation, it’s stunning to realize that the industry learned nothing from early 2000’s Nokia. Regarding the car industry, people still think of it as a hardware business. It’s all about the car, the engine, the brakes, the dashboard, the performance, the security, the comfort. We barely register that vehicles are now being hacked into, that accidents happen because of dozens of millions of lines of code that make a modern suburban vehicle today, or that mapping, geolocalization, and communications are now indispensable. Continue reading “Car manufacturers are the new Nokia”

It’s not Uber, it’s you!

There is this fear syndrome that has been running for a few months amongst the leaders of every single market in the western world: are we going to get uberized? As they are asking themselves this question, you’ll probably detect a hint of a smile in their eyes…

Not many corporations believe that someone will just “walk in”, and steal their market away from them overnight. Playing at getting scared hits a weird, but clear, pleasure zone in our brain. Once the horror movie is finished playing, we consider our boring everyday life with a kind of new appreciation. Except that, many of these corporations don’t get what kind of trouble they are facing. And I can mostly agree that no, there’s no Uber-like bogeyman in the cards for them. If they fail, it won’t be under the attacks of a small, psychotic killer rabbit. They’ll die because they suck.

Continue reading “It’s not Uber, it’s you!”