Microsoft slow refocus

After Google this is now Microsoft that tries to wow us with their vision of the future, introducing Surface Hub 2.

Past the obvious elegance and desirability of the product we have to ask if Microsoft will manage to regain its splendor. The strategy is now more and more obvious: if Google, Amazon, Facebook and Apple and first and foremost consumers companies (even some use consumers as products), will Microsoft be able to transform in an ubiquitous business platform?

To the credit of Satya NADELLA they already have started to tune down Windows as a core focus. But this is a slow refocus for now. One should ask if merging with IBM and rapidly adding payment solutions wouldn’t be the next logical step.

Or is it just about selling more Azure cloud solutions and Office 365?

[ Update ] June 4, 2018 - Just a few days after this article, Microsoft announced to have acquired GitHub for a cool $7.5 billion. The refocus might just be acccelerating...

Retail needs a digital wake-up call, but not the one you’re thinking about

The digital wake-up call you need is maybe not the one you think. You are understandably worried that you don’t own the platform where your customer experience and your brand are dissected live every second. But what is the option anyway? PR you way back to relevance?

Continue reading Retail needs a digital wake-up call, but not the one you’re thinking about

How to explain your business

Two weeks in Shanghai working with dozens of MBA students holding managerial and executive positions in various industries always ground me back to the basics of business. One of the most basic questioning that managers, innovators, or would-be entrepreneurs are asked is: can you explain your business? The answer is always a mess.

Continue reading How to explain your business

It’s not about product or service anymore

It’s not about product or service anymore. It never was. Since the beginning of times, every transaction has always been both a product and a service. But you might be confused because finance is still looking hard at Capex versus Opex and that’s fair. Tax people might also still lag behind and account for VAT, investment, and transfer of ownership in different ways, but why would that mean that your customers should care?

Continue reading It’s not about product or service anymore

How business scalability works

Scalability is a magic word for innovators. It is what sets Amazon apart from your local retail store, Uber from a taxi company, and Apple from Asus. It is also what ultimately differentiates startups from run-of-the-mill tech ventures. But scalability is a call difficult to answer, partly –but not only– because it’s very ill-defined. Let’s try to explore some key points you should wrap your mind around if scalability matters to you.  Continue reading How business scalability works

To know if Apple is doomed or not

To wrap up 2015 fiscal year, Tim COOK tried to put in perspective the growth of his company:

To put that into some context, our growth in one year was greater than the full year revenue of almost 90% of the companies in the Fortune 500.

For the market and business analysts at wide, this is utterly frightening, and there is this on-going narrative of “Apple is doomed”. Continue reading To know if Apple is doomed or not

It’s time to let go of the canvas

It’s quite a trip to read the Wikipedia page on ‘business model‘ where the business model canvas designed by Pigneur and Osterwalder is barely a footnote. In real life, there is probably just a handful of startups or multinationals that haven’t use this tool at some point, as a key element of creativity and to some extent, innovation or strategy.

Continue reading It’s time to let go of the canvas

Une entreprise technologique peut-elle passer du premium au luxe ?

Apple va donner demain les détails concernant sa montre connectée. D’une façon ou d’une autre, nous allons assister à une tentative d’expansion inédite d’Apple depuis 2007 et l’arrivée de l’iPhone. Quand la plupart des grands groupes réussissent un ou plusieurs coups de maître, la sagesse est souvent pour eux de se diversifier par le bas, en déployant leurs gammes vers des marchés plus banalisés et en élargissant leur base client vers des catégories subissant plus de pression économique. L’originalité du mouvement d’Apple est qu’il va se faire par le haut et qu’ils semblent avoir donné tous les signaux expliquant que s’ils étaient une marque jusqu’à présent « premium », ils souhaitent aussi devenir une marque de luxe.

Mais: passer du premium au luxe est-il possible pour une entreprise vendant de la technologie ? Continue reading Une entreprise technologique peut-elle passer du premium au luxe ?

Apple ne vend plus de produits

Difficile de ne pas réagir aux annonces faites hier par Apple. Non pas tellement pour les annonces et les nouveaux produits présentés eux-mêmes, mais surtout pour la myopie des commentaires qui tombent en avalanche depuis plusieurs heures.  Continue reading Apple ne vend plus de produits