Do you want to reboot your innovation mindset? Then, you have to look forward; not in your rearview mirror so much. You might look a tad crazy in the process. It actually means you start to let go of everyone’s preconceived ideas and shared wisdom. You enter the slightly weird zone of seeing what is changing in the market, more than the building blocks that got us there.
It means that for you Tesla is an energy company.
Fortnite is the social media of choice for the post-Facebook generation.
Apple aims at being the first and only platform that ensures privacy for your family’s daily life.
Amazon or Alibaba are the next operating system for every retail, grocery and food. So probably pharmaceuticals too at some point.
Hyperloop sells updates in urbanism and real estate opportunities (what should most public transportation companies or Vinci do, but they don’t anymore).
Facebook and Google are now just incumbent companies that successfully reinvented ad business ten years ago, and that are probably lacking a business model for 2030.
At some point you might even ask yourself what is your own company delivering in the proximal future. It might lead to an unpleasant answer of course (is there anything?), but you’ll have rebooted anyway. You can start to innovate.