For this first in the series of interviews of Transformation Leaders, I interviewed, at Airbus’ Leadership University, Laurent Fradin, Digital Transformation Leader, from the newly created Digital Transformation Office at Airbus.
“[We got the] digital wave in our face… [let’s] surf the wave…
He calls himself a “communication guy” and has been a digital pioneer bringing new audio visual technologies, intranet, website, client portals to Airbus Communication Department since the 80’s. For Laurent Fradin, digital is key to succeed in the next transformations of the business to support new ways of working, but it is in no way the “alfa and the omega”. According to him, and I couldn’t agree more, it is more about culture and mindset change than about the tools and technologies. And he says it quite clearly: “[it is] more an Airbus transformation powered by digital than digital transformation for the sake of digital”.
What struck me throughout our discussion is that although we were talking about digital transformation (since it is his job title) but we could have been talking about any kind of transformation in the organisation. Laurent showed a great understanding of the complexities of working in a large industrial corporation whilst being able to think and act like an entrepreneur. He strongly believes in Airbus’ capacity to adapt and this is why he’s so involved in supporting the next waves of transformation. The next 4 key points are my take on his experience sharing illustrated by his comments and opinions.