Proper innovation marketing
I very often discussed this logic for innovators: start with the problem then explain your added value as you solve it, and lastly describe the product as the how to...
Business Models of Digital Markets / part 1
I'm giving a 2 days course on the business models of digital markets, for the Master students in Digital Marketing of the International University of Monaco. As a preview, this are...
Cours sur les modèles économiques du numérique
Ayant des demandes régulières sur le sujet, je vais essayer d'indiquer plus régulièrement les cours de Master ou de MBA que je donne. Commençons donc le Master en Digital Marketing" l'INSEEC...