Proper innovation marketing
I very often discussed this logic for innovators: start with the problem then explain your added value as…
The fundamentals of opposable marketing
Checking for opposable marketing is a very robust acid test for any business. Just look for a minute at a company webpage and you'll get if they have something real to sell, or if they're just pushing products out of the factories and hoping for the best.
Business Models of Digital Markets / part 1
I’m giving a 2 days course on the business models of digital markets, for the Master students in Digital…
Cours sur les modèles économiques du numérique
Ayant des demandes régulières sur le sujet, je vais essayer d’indiquer plus régulièrement les cours de Master ou…