Lee VINSEL is an associate professor at Virgina Tech. He gently explains that innovation is like oxycontin in the academic field. And that when he’s pitching innovation to university administrators he does what consultants do when they try to part a customer from its money:
Terrifying them is even more important, though. When I am pitching administrators, I show them threatening charts of how fast cell phones diffused around the planet, which really has nothing to do with anything, and LOADS of curves representing exponential change — like Wayne and Garth from Wayne’s World, schwing! — and then I start throwing in phrases like “digital transformation” and “the permanent disruption of college education,” (…)
His view on innovation programs and five-steps methodologies are quite articulate too:
you can pay Stanford $15,000 for a four-day Design Thinking bootcamp. Design Thinkers have never demonstrated persuasively that their quasi-mystical process leads to any especially significant outcomes, and many professional designers will tell you privately that they believe Design Thinking is a scam verging on fraud. After your Stanford bootcamp, you will leave the Bay Area half-a-new-car poorer, but — quite sadly, tragically even — you will still be you.
You know what? You should probably just read his full article here. And his other article on the design thinking fad is also not to be missed.
He’s also tweeting at @sts_news maybe you should also follow him. I know I am.
Among other things, China innovation now leads the on-demand mobility revolution with more and more electric vehicles and… bikes.
While I was already forewarning my customers in luxury, automotive, energy and retail for years, this is now hopefully obvious for everyone.
The country size, the problems it faces with pollution and demography, the rapid growth of its economy, have all shaped it to be the most transformative force on the planet. Industries and startups that are still dreaming of California as THE innovation template are still looking in the rear mirror. 20 of the biggest internet companies by market capitalization are now in China, whilst only 11 are in the US (five years ago it was 2 versus 9).
These next years will be both thrilling and quite challenging for westerners innovators.
Your innovation culture is as good as you are at holding two opinions at the same time on weak signals, until they are sorted out by the market. This implies that you monitor weak signals. This also implies you know how to form opinions about them and are not afraid of dissensus. It’s always a tall order.
I am very much surprised to see many analysts thinking seriously that Facebook facing a colossal data-gate, could turn around and suddenly become customer-driven. This doesn’t make a whole lot of sense. Facebook will be Facebook. But to understand that you have to go past obvious solutionism (they should do this or that) and understand that any successful business was born with a powerful DNA.And you can’t change your DNA. Continue reading “You Can’t Just Decide To Be Customer Driven”
For this first in the series of interviews of Transformation Leaders, I interviewed, at Airbus’ Leadership University, Laurent Fradin, Digital Transformation Leader, from the newly created Digital Transformation Office at Airbus.
“[We got the] digital wave in our face… [let’s] surf the wave…”
He calls himself a “communication guy” and has been a digital pioneer bringing new audio visual technologies, intranet, website, client portals to Airbus Communication Department since the 80’s. For Laurent Fradin, digital is key to succeed in the next transformations of the business to support new ways of working, but it is in no way the “alfa and the omega”. According to him, and I couldn’t agree more, it is more about culture and mindset change than about the tools and technologies. And he says it quite clearly: “[it is] more an Airbus transformation powered by digital than digital transformation for the sake of digital”.
This is a discussion replaying my last keynote about digital markets in Europe, why ‘digital is over’, and why Europe still has many options to leapfrog the US and (maybe) fend of China as much as possible.
I was presenting a keynote called “Digital Is Over” last week in France. The key discussion was that France (let’s say Europe at this point) had largely missed the digital revolution, but that this is not the end of the world. With just a big “IF”. It’s not the end of the world, if Europe faces the reality of digital markets dominated by US companies, if Europe stops pretending to have the most and the best startups on the planet, and a few other things…
We are a consulting agency working with startups and multinationals in Europe and Asia. If you want to deliver effective innovations, we can help refocus your culture, weaponize your team and spark gentle revolutions.