For this first in the series of interviews of Transformation Leaders, I interviewed, at Airbus’ Leadership University, Laurent Fradin, Digital Transformation Leader, from the newly created Digital Transformation Office at Airbus.
“[We got the] digital wave in our face… [let’s] surf the wave…”
He calls himself a “communication guy” and has been a digital pioneer bringing new audio visual technologies, intranet, website, client portals to Airbus Communication Department since the 80’s. For Laurent Fradin, digital is key to succeed in the next transformations of the business to support new ways of working, but it is in no way the “alfa and the omega”. According to him, and I couldn’t agree more, it is more about culture and mindset change than about the tools and technologies. And he says it quite clearly: “[it is] more an Airbus transformation powered by digital than digital transformation for the sake of digital”.
I was presenting a keynote called “Digital Is Over” last week in France. The key discussion was that France (let’s say Europe at this point) had largely missed the digital revolution, but that this is not the end of the world. With just a big “IF”. It’s not the end of the world, if Europe faces the reality of digital markets dominated by US companies, if Europe stops pretending to have the most and the best startups on the planet, and a few other things…
We are a consulting agency working with startups and multinationals in Europe and Asia. If you want to deliver effective innovations, we can help refocus your culture, weaponize your team and spark gentle revolutions.
In transforming an organisation, so it can evolve with its time, there is never a one-size-fits-all method or tool. Each transformation leader has to grasp many variables, from strategic intent to environmental context, from the company’s cultural aspects to original organisation’s DNA. Any impactful transformation starts with driven leaders within who understand and live the challenges of change, whilst being concerned by the necessity of strategic effectiveness. Each experience being a source of learning, I endeavour to share such transformative stories whether considered as successes or not, in order to inspire, teach, and develop leaders’ complexity intelligence.
I attended last week the European Women in Tech conference in Amsterdam. It was the second year in a row, and in the end I am reminded of one of Philippe’s article about why we do not attend conferences anymore, or so very rarely. The conference was at best « uneven » as a friend said who attended with me. Over the two days I enjoyed some talks and thought only a couple were interesting – really bringing some useful and practical insights for women in tech.
Here are the good the bad and the ugly about this conference:
So I spent 2 days in Hamburg with a big bunch of nerds (self-declared) who are involved with digital and the business of the future at the Next17 Conference entitled “Digital Sucks!”. You may not have been able to join this year, or you are French and didn’t know about it (apparently I was the only French person in the room) so I would like to share with you my 5 take-aways:
Continue reading 5 takeaways for innovators from NEXT17
Three months ago I started to switch from my Mac desktop and laptop to an iPad. I was working in Shanghai giving classes and conferences thinking on how to have the most minimalist setup for this kind of interactions. When you focus on mobility and travel it’s difficult to beat a 9.7-inch iPad. And since the new ‘Pro’ version was readily available, there was the promise of removing past problems I encountered trying an iPad for work.
Stéphanie and I are regularly delivering strategic keynotes for executive boards in various markets. They all address key issues at stake for specific industrial customers. They are also all wrapped under some form of NDA or another. While it’s always frustrating not to be able to share things, we try from time to time to afford some level of teasing…
So yes, we are going to the NEXT conference in Hamburg this year, whose theme is: Digital sucks! After years of excitement with everything digital, the time of disenchantment is upon us and the Next conference will ask / answer the question of what’s next? This triggered my thinking about what is next in business agility, now that all the corporate excitement about working with startups and being intrapreneurs is deflating like a souflé.