You Can’t Just Decide To Be Customer Driven

I am very much surprised to see many analysts thinking serioulsy that Facebook facing a colossal data-gate, could turn around and suddenly become customer-driven. This doesn’t make a whole lot of sense. Facebook will be Facebook. But to understand that you have to go past obvious solutionism (they should do this or that) and understand that any successful business was born with a powerful DNA.
And you can’t change your DNA.
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Interview – A digital intrapreneur breaking silos at Airbus

For this first in the series of interviews of Transformation Leaders, I interviewed, at Airbus’ Leadership University, Laurent Fradin, Digital Transformation Leader, from the newly created Digital Transformation Office at Airbus.

“[We got the] digital wave in our face… [let’s] surf the wave…”

He calls himself a “communication guy” and has been a digital pioneer bringing new audio visual technologies, intranet, website, client portals to Airbus Communication Department since the 80’s. For Laurent Fradin, digital is key to succeed in the next transformations of the business to support new ways of working, but it is in no way the “alfa and the omega”. According to him, and I couldn’t agree more, it is more about culture and mindset change than about the tools and technologies. And he says it quite clearly: “[it is] more an Airbus transformation powered by digital than digital transformation for the sake of digital”.

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Digital is Over for Europe, Now What?

I was presenting a keynote called “Digital Is Over” last week in France. The key discussion was that France (let’s say Europe at this point) had largely missed the digital revolution, but that this is not the end of the world. With just a big “IF”. It’s not the end of the world, if Europe faces the reality of digital markets dominated by US companies, if Europe stops pretending to have the most and the best startups on the planet, and a few other things…

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Mentoring by FabMob – download the white paper

As announced last month, the white paper Mentoring by FabMob (La Fabrique des Mobilités) an organisation aiming to facilitate learning and innovation for actors of the mobility sector, is finally available for all to download (those who read French anyway for now). Here is a short summary of key points. Continue reading Mentoring by FabMob – download the white paper

Transformation Leaders Interviews

In transforming an organisation, so it can evolve with its time, there is never a one-size-fits-all method or tool. Each transformation leader has to grasp many variables, from strategic intent to environmental context, from the company’s cultural aspects to original organisation’s DNA. Any impactful transformation starts with driven leaders within who understand and live the challenges of change, whilst being concerned by the necessity of strategic effectiveness. Each experience being a source of learning, I endeavour to share such transformative stories whether considered as successes or not, in order to inspire, teach, and develop leaders’ complexity intelligence.

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Corporate Culture and HR Strategic Role

A recent podcast about “How to fix your company’s culture” grabbed my attention because it illustrates how rarely big corporations actually work on their culture. Although, I would say the “fixing” entails something is broken and I wouldn’t say that corporate culture could be broken. It might be mismatched with its environment or within itself (vision and values are not aligned with behaviors), or worse, your culture might just have faded away…

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To go or not to go to Women in Tech conferences?

I attended last week the European Women in Tech conference in Amsterdam. It was the second year in a row, and in the end I am reminded of one of Philippe’s article about why we do not attend conferences anymore, or so very rarely. The conference was at best « uneven » as a friend said who attended with me. Over the two days I enjoyed some talks and thought only a couple were interesting – really bringing some useful and practical insights for women in tech.

Here are the good the bad and the ugly about this conference:

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5 takeaways for innovators from NEXT17

So I spent 2 days in Hamburg with a big bunch of nerds (self-declared) who are involved with digital and the business of the future at the Next17 Conference entitled “Digital Sucks!”. You may not have been able to join this year, or you are French and didn’t know about it (apparently I was the only French person in the room) so I would like to share with you my 5 take-aways:
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How the iPad Pro became our main work computer

Three months ago I started to switch from my Mac desktop and laptop to an iPad. I was working in Shanghai giving classes and conferences thinking on how to have the most minimalist setup for this kind of interactions. When you focus on mobility and travel it’s difficult to beat a 9.7-inch iPad. And since the new ‘Pro’ version was readily available, there was the promise of removing past problems I encountered trying an iPad for work.

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