Who we are

2001 Space Oddyssey - innovation copilots

Hey, you’ve found us!


We are a consultancy agency focused on rupture innovation strategies.

We work at the crossroad of emerging consumer behaviors and rapid introduction of game-changing technologies, in market ranging from B2B IT systems, to retail banking, energy distribution, biotech or automotive.

Since 2007, in Europe and China, we’ve been working both with industrials that too often play ‘defense’ and startups that can only play ‘offense’.

This gives us a unique view on how markets are reconfigured in real time from both sides.

So yes, Covid-19… Should we talk?

Meanwhile, here’s more about our vision of innovation, what we can offer and our customers:

We deliver time to market!

Not Powerpoint slides…

What change would like to deliver?

Innovation is the change you bring to the market.

Innovation is not measured by the number of patents or the volume of R&D expenses. It’s about how much you change the market. And in many ways, we believe that a restaurant chain can be more innovative than a pharmaceutical lab.

Culture eats strategy for breakfast?

You bet!

Ask us how this could apply to you ››

Always start with your business culture.

Your culture has its own limits and its own strengths. Sometimes these strengths have to be reminded to you (sometimes they have to be rebuilt). But most of the time, we’re confident your culture is not the same as at Apple in 2007, or Toyota in the 1970s…Thinking you could apply the same innovation “book of the month” recipe is a rookie mistake that we have stopped doing around 2007.

Innovation buzzwords on the surface?

Critical thinking under the hood!

Read more about how we think ››

Intrapreneurs and Corporate Incubation

Most of these cookie-cutter programs have devolved in PR campaigns. But if you can let go of the hype, and fine-tune your approach around strategic goals, they still can be very effective!

Digital Transformation

Digital is over. If you’re still speaking about digital transformation, stop trying to apply the best practices from 2007. Leapfrog where technology will be!

Business Model Innovation

In the market, most successful innovations are not about patents but about reshaping the rules of customer engagement. Entire industries are still missing out on this simple reality.

Women Leadership & Mentoring

Mentoring women and facilitating their access to top-level positions is not about gender-washing. It’s a strategic move to open up your business perspectives and boost your business culture!

Innovation Mindset

Innovation is touted by most organizations, but very few have the proper mindset to help their team productivIly explore risk and uncertainty.

Executive Trainings & Keynotes

We design and deliver many executive trainings and keynotes every year. Never on-the-shelf; always taylor-made and fresh!

+10 Years of track-record with industry leaders.

And also? Startups!

How could we share our experience with you?

We speak fluently many markets and industries.

Since 2007, we have copiloted and delivered market and culture changes in sectors ranging from pharmaceuticals and aerospace to retail and luxury.

customers innovation copilots

We are Innovation Copilots…

Slow and fast thinking? Right and left brain? You get the picture.

Get in touch with Stéphanie or Philippe

Philippe MÉDA, PhD

The innovation strategist of the team. Philippe has worked with hundreds of startups since 2007, consulted for dozens of multinationals on rupture innovation and corporate incubation. He also teaches innovation in key MBA programs in Paris and Shanghai.

Stéphanie MITRANO, PhD

The culture specialist of the team. Insightful and open-minded, Stéphanie accompanies organisations in their cultural transformation to support innovation and business agility. She is one the few European experts both implementing and doing research on mentoring programmes.
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