Stop pitching long tail business models

The long tail concept as it was introduced by Jeff BEZOS a few years ago with Amazon (and further explained by Chris ANDERSON), has destroyed what was the common sense approach of running a commerce. Before Amazon was a success, the common sense dictated that the Pareto rule was enforced: 20% of the products will command 80% of the sales. In some markets, like movies, music, video-games… it was even more extreme with only a few block-busters returning money each year. Continue reading “Stop pitching long tail business models”

New class on Business Model Design for Kedge Business School MBA

A few months ago, Kedge Business School was born from the strategic reunion of BEM (Bordeaux Ecole de Management) and Euromed Management. This new school is already an impressive business education platform, with more than 10,000 students in France, North-Africa, and China. Continue reading “New class on Business Model Design for Kedge Business School MBA”

Business Models of Digital Markets / part 1

I’m giving a 2 days course on the business models of digital markets, for the Master students in Digital Marketing of the International University of Monaco. As a preview, this are the slides for tomorrow session: Continue reading “Business Models of Digital Markets / part 1”

43 Innovations de business model

Je vous proposais en novembre dernier de sélectionner des articles à paraître sur le blog, parmi douze possibles. Après avoir traité de l’échec des méthodologies d’innovation, de “small is beautiful” et de la façon dont l’innovation se crée dans les erreurs de prédiction des experts… Essayons donc aujourd’hui de vous donner un aperçu de notre radar de l’innovation de business model : Continue reading “43 Innovations de business model”

Comment Twitter innove son business model

Depuis son lancement en 2006, Twitter est un outil social difficile à expliquer au néophyte. Et si vous ne l’avez jamais utilisé, observez-moi avec attention ne même pas essayer de le faire. Ceci étant Twitter est un vrai succès dans l’univers brutal du web 2.0. Avec plus de 140 millions d’utilisateurs et 340 millions de tweets quotidiens, Twitter a grignoté une place confortable dans l’ombre de Facebook, rendant des services insoupçonnables à son lancement. Continue reading “Comment Twitter innove son business model”