Business Models of Digital Markets / part 1

I’m giving a 2 days course on the business models of digital markets, for the Master students in Digital Marketing of the International University of Monaco. As a preview, this are the slides for tomorrow session:

Next session will focus more precisely on specific digital business models and deconstruct them with students.

The IUM is a partner of the INSEEC Group, one of the largest French Educational Institutions with campuses in Paris, Bordeaux, Lyon and London, and a very active university. To my knowledge, this is really of the few master programs that really takes seriously digital marketing, with a full and comprehensive track dedicated to it.

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