Last weeks recap
The previous edition of the newsletter tried to nail down the final parts of customer acquisition by working on "selling without selling" and growing a sustainable network of influence.
As we get to the end of our program, I'll get into more strategic perspectives that admittedly are beyond what you might need right now but will prove crucial the more you get comfortable in your new consulting practice. These things took me quite some time to learn as the underlying mechanisms of an independent and sustainable consulting business are pretty tricky.
In a more structured way, let's see now how you can eventually consolidate your business around specific customers, missions, and budgets that could grow organically and become self-sustaining...