🔴 Consulting kickstart -5- Refining the elastic pitch
We're now crossing the halfway line of our program after having addressed expertise, pricing, and started to prepare market launch. This week, we refine our pitch and the various forms of marketing we need. Conveniently one central framework will allow us to get there.
We're at a point where we now have most of our tools. They are mostly in draft mode, but that was the hard part to get there. As we used a simple website to pin down our consulting strategy, we can now refine more easily our communication and marketing.
So, let's get there and focus more on the marketing side of things this week. As I can't cover all communication formats, I'll offer you a powerful hack, the ones I'm always using with startups: we'll use a central communication framework with all the critical information about our consulting business, and depending on the bandwidth we have, we're going to expand or contract it.
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This week we'll discuss the different types of strategic moats a business can build to protect itself from competition. We'll see why AI might bring in a new disruptive way to building business moats. A way that very few will be able to afford and that might change business forever.