This is it, time to start our journey together.
This week, we'll start with what might take you the longest to identify and fine-tune: What is your type of expertise?
If you pause for a few minutes and try to answer this question, undoubtedly, your answer will be 'change management,' 'financial audit,' 'market analysis,' or even, god forbid, 'innovation strategy.' And OK, that's fair, but this is just the surface answer. Nothing that will help you position yourself with precision and, most importantly, explain to future customers what kind of ROI to expect from a mission with you.
To get there, we need to dig further into the different types of expertise one can develop and offer.