I’m giving a 2 days course on the business models of digital markets, for the Master students in Digital Marketing of the International University of Monaco. As a preview, this are the slides for tomorrow session:
Next session will focus more precisely on specific digital business models and deconstruct them with students.
The IUM is a partner of the INSEEC Group, one of the largest French Educational Institutions with campuses in Paris, Bordeaux, Lyon and London, and a very active university. To my knowledge, this is really of the few master programs that really takes seriously digital marketing, with a full and comprehensive track dedicated to it.