Rather than asking customers explicitly about feature X, Y or Z…ask, ‘What is the smallest or least complicated problem that the customer will pay us to solve?’
Steve Blank: “The Startup Owner’s Manual"
Philippe MEDA
🟢 Leveraging the Problem Mindset
Innovation starts with pain, not ideas
I'm often asked what
Of the European car industry as a proxy for our geopolitical woes
I began working with several prominent European automotive companies around 2012; at
🎄 Our new Corporate Membership is live!
TLDR: You can now subscribe as a paying member for a flat €450 /year to get access to exclusive VIP content.
🟢 The “Véli” question: Can a 'good' idea become a market?
This is a topic I’ve been watching unfold for some time, and one I’ve chosen to remain relatively quiet about, as I know many lovely people involved in this field. But beyond the ‘feel-good’ aspect of it all, I believe it’s past time to switch to a more hardcore mode to get things done...
Why I'm not writing a business book
It took me a while, about three to six months, but I
🟢 Want to foresee how AI will impact your business? Look at self-driving technology.
TLDR: Waymo's self-driving ups and downs are the typical template for how a properly disruptive tech is introduced to the market. The alternating hype and push-back phases are the best way to discuss what will happen next with AI.
I'm going down from 3,000 to 1,000 subscribers
This weekend, I'm cleaning up my newsletter, culling my subscriber
🟢 The more critical inflexion point in the global market? China is now doing luxury on its own.
China’s luxury market is shedding an old operating system where venerable
“If you are competing on price, then maybe you don’t have a business.”
(Amjad Masad, CEO Replit)
ChatGPT is making Brand Personality a hard science. Are you ready?
One weird change that LLMs are introducing to the world is a
🟢 The AI bubble discussion...
This week, let me put a quick nail in the 'bubble' discussion about AI. Being quite the cautious sceptic, I am about tech and know the usual hype curve perfectly well, so I don't think AI is going away anytime soon...