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Philippe MEDA

Since 2007, Philippe has collaborated with hundreds of startups and advised numerous multinational corporations on disruptive innovation strategies. He also teaches MBA courses in Europe and Shanghai.

Down-Selling vs. the low-cost trap: Does Apple get it?

Down-Selling vs. the low-cost trap: Does Apple get it?

Apple is rumoured to develop a lower-cost Mac laptop, expected to launch in the first half of 2026, aimed at students and budget-conscious users who currently choose Chromebooks or entry-level Windows PCs. To keep the price below its traditional Mac lineup, the alleged new model will use a slightly smaller

No, Nobel economists still haven't cracked down on how to innovate

No, Nobel economists still haven't cracked down on how to innovate

Philippe Aghion and Peter Howitt, recent Nobel Prize winners in economics, will end up shaping how European governments think about innovation for the next decades. And that's not good news.

Culture, disruption, exec committees, and premium newsletter

Culture, disruption, exec committees, and premium newsletter

Just a quick note to say I'm well and simply very busy, which is the reason I've had less time writing as of late. * A trip to Paris to work with a group of high-potential execs from the largest building-material manufacturer worldwide on why business culture

The Vision Pro is officially a dud

The Vision Pro is officially a dud

Last year, I was expressing clear doubts about the interest of Apple Vision Pro: Still no clear use case, still no precise demographics. That tech enthusiasts will buy it makes no doubt, but they are called innovators and early adopters for a reason: they're not the core market.