Build focus
Advertising is the tax you pay for being unremarkable.
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May
25
🚌 Public transportation is boring? Think again.
When you work with startups, you sometimes get the impression that everyone is chasing dumb pizza-delivery businesses that will make
3 min read
May
24
😵 What is the real survival rate of startups?
I often feel I'm the only one surprised that no one really cares about monitoring the real survival rate of
3 min read
May
17
🍓 The sameness disease
Before I embarked yesterday on rewriting my article from 2017 on The
fundamentals of opposable marketing
[https://www.icopilots.com/
3 min read
May
16
🎯 The fundamentals of opposable marketing
I took the time to rewrite and hopefully clarify an essential article from 2017 on the link between marketing and pricing and why it should be as simple as possible.
9 min read
May
13
🩳 The tide went out, now Uber and others have to put on some pants
Since its inception in 2009, Uber has been the poster child of startups heavily
subsidized by VCs to take massive
4 min read