How to explain your business

We tend to use overly complex or simplistic tools to design or assess businesses. The middle-road of simple to understand, yet weaponized tools is always hard to get to. Ask any any executive or entrepreneur to explain his company and you usually get a mess.

It’s not about product or service anymore

Most industries seem to have a weak epiphany realizing that it's maybe not about the product anymore, but service is important. And trendy topics such as the experience (or value) economy bloom right and left. Should hotel chains invest in Hospitality as a Service? Or, ain't that all very old news?

The fundamentals of opposable marketing

Checking for opposable marketing is a very robust acid test for any business. Just look for a minute at a company webpage and you'll get if they have something real to sell, or if they're just pushing products out of the factories and hoping for the best.