Although deepfakes might be discussed a lot these days, we might not realize that a deeper level the digital economy is shaped so that we don’t distinguish information from promotion anymore.
For the last ten years I've been in China at least once a year. As such, there is no way I consider myself an expert with deep understanding of this market. No, what I have now is a long string of snapshots, flowing together in an accelerated vision of how this market is evolving.
This is a discussion replaying my last keynote about digital markets in Europe, why ‘digital is over’, and why Europe still has many options to leapfrog the US and (maybe) fend of China as much as possible.
I was offering in a previous article that like electricity, digital is over. That extends to your point of sales: the store is not going to be more digital.
Many companies are still investing a lot of time and money to play catch up and embark in the digital revolution. The only problem is that in 2018 digital is over. Digital is like electricity. It’s always on, pervasive, low cost and no one brags about being an electric business anymore.
The global market paradigm as we know it is unravelling. Yet, you don't have to be an herald of the apocalypse in your organisation and face insurmountable political challenges. As a global brand, preparing for radical innovation in the market is always a matter of building optionality.
Technology disruption or « death by Moore’s law » is one of the easiest form of business obsolescence to avoid. And yet, it’s disarmingly diifcult to cope with for most corporate culture.