As much as we are lead to believe, innovation is rarely straightforward and understandable. We think we get it from a TED talk or a trendy book, but it’s essentially the same as learning paragliding through YouTube. No one serious would recommend that. When I need people to understand innovation there are tricks and shortcuts. I use them to try to spark a ‘A-HA’ moment —a symptom that you can shift away from your usual canned understanding of the matter to something entirely different.
One such shortcut is asking « When will the next Star Wars be shot on iPhone? » Continue reading “When Star Wars will be shot on iPhone”