Traditional innovation pipelines take hundreds of ideas at year one, refine twenty or thirty of them, prototype a dozen tops, kill them along the way, and try to exit with a single market-viable product after three years. This process bets on the fact that you’ll have a gold nugget in the ideas that initially fuelled the pipe. This is rarely so.
Most industries have adopted a pipeline process to manage their new business ideas and transform them in real product. This process is mostly flawed. Let’s see why and how we can reverse the problem.