You might need a Company Culture VP

Having an Innovation or Digital VP in is always a good sign that the company doesn’t care enough to invest deeply the subject. Someone eventually ends up in charge because the board passed the hot potatoe to her. But for corporate culture, that might actually be a good idea…

In the past year or so, with so many media scandals about various company culture dysfunctions, many other corporate cultures being dissected, scrutinised and analysed, and the many advice published online, it seems about time to hire Company Culture VPs to ensure the culture is supporting and not hindering your strategy and image. In this short article, I’m presenting the three key missions of the company culture VP.

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