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Is TikTok a propaganda machine? It's certainly a cash machine.

Is TikTok a propaganda machine? It's certainly a cash machine.

TikTok has been, for a few years, the center stage of heated debates about being a Chinese propaganda machine in the West. The irony of American tech companies and social networks pointing the finger on how TikTok could sabotage democracies when the January 6 committee is still trying to figure

The Lisa is 40 years old, and we still misread it as a failure

The Lisa is 40 years old, and we still misread it as a failure

You probably heard many stories about Apple's Lisa historical flop. Launched in January 1983 at a 5x to 7x price point above the best-selling IBM PCs of the time, Lisa was discontinued in 1986 (its remaining inventory was famously buried in a Utah landfill to justify a tax

Understanding the slump in an innovation market as a positive signal

Understanding the slump in an innovation market as a positive signal

In a previous newsletter, I addressed some misconceptions about timing market entrance for innovations. 🟢 Timing technology push and market pull for incubation programsOne of the most requested frameworks I often have from corporate customers is how Gartner’s hype and innovation diffusion work together. To my knowledge, this is weirdly

The shop that didn't need a website

The shop that didn't need a website

One of the shops in our cozy city of Haarlem sells high-end HiFi. As I pushed the door for the first time a few years ago, I was surprised at the really exceptional brands they had in store. The friendly owner was surprised too. He politely asked if I had

The digital native myth

The digital native myth

Today, a quick note for future reference as I still hear a lot of marketers still strategizing about "digital natives." The digital native demography is a common target of many incumbent companies trying to get more into digital. How to address the digital natives effectively has been the

An Amazon-like store without market awareness

An Amazon-like store without market awareness

Since a few months ago, the supermarket chain Aldi has been testing a fully automated checkout-free store in Utrecht and London (Aldi Shop & Go). This is a classic but always interesting move of prototyping at scale technology to understand how your market reacts to it and, most importantly, if